Not many times have Indian product design being vowed like this one. And you would least expect that too in auto design. Tata's managed just that ! Would have been 'Despite Mamta' car has generally been given a good review - for its design & cost. Above all to the design team who rose against a seemingly improbable idea. Tata's dream is best explained by Hindustan Times
"Every couple of decades, one man's personal dream defies convention to transform the aspirations of millions of people all over the planet. Ratan Tata is such a man. His daring, passion and commitment has not only stretched the boundaries of how ordinary Indians view their lives, but in one epiphanous moment revolutionised how they would see India"
Usually shy Mr.Ratan Tata, took exception recently at the Auto Expo. A flamboyant opening with "2001 a space odyssey" said it all. Because its tune is very indicative of "Future Indian Auto Odyssey". Also uncharacteristic Tata taking on the environmental critics - be her director for govt research centre or director general of TERI
Two things which attract me
1) Simple & Elegant design - The design has 33 patents filed. Young
team of design engineers from India did this.
(Read this interesting story at ET")
2) Gives 'Aam Admi' a chance to own a car. Ofcourse quote of a
police constable doing the rounds as testimony.
Debates on roads getting clogged, environment, fuel availability is in full swing. One way to disturb govt's slumber. It is challenges like these make governance more active. Sure any govt
will be voted out if they say, small car's would flood the roads. If we understand vote bank, then this assumption is almost correct. Tata seemed to have indirectly triggered govt to start thinking on those lines also.
But direct benefit to the country is generation of employment - for production, spares, service centers. Tata is contemplating idea of inviting young entrepreneurs to assemble car's locally. This is definitely a novel idea.
No doubt the roads will get more clogged, but alteast we can bear some cost towards egalitarian society!
Finally- against its name opening was a mega one & by no means Nano !!
Well a fitting title to be tagged - A Great Indian Dream !
